Virtual Arena was a local video-game competition event that had its main focus on shooters like Counter-Strike 1.6 and Unreal Tournament but also other video games like Dota and Fifa. Even though it remained an uncontracted project, I enjoyed a lot working on it as video-gaming is a hobby of mine.
I created the visual identity of the event by putting in the first place the audience it needed to draw: video-games fans and players, 14-30 years old. The keywords used to define the identity were: energy, fun, and friendship.
I chose a display sans-serif, similar to the fonts used in the '80s arcade games, for the logo and recreated the letter T so it resembled a crosshair target specific to shooters. Starting from the crosshair symbol, I also created other decorative elements to support the visuals of the tournament. Regarding the colors, I chose an atypical but full of energy palette: blue-purple (energy) and pink (fun and friendship). For the text of the visuals, I used a slab-serif font to contrast the logo.
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